About

Globally awarded Creative Director with over 17 years’ experience across brand, advertising, culture and technology.

I help organisations define clear positions, make confident creative decisions, and build work that connects meaningfully with their audiences. My approach combines strategic thinking with hands-on creative direction.

I’ve led award-winning work at agencies including Folk VML Ireland, Saatchi & Saatchi Dubai, TBWA\RAAD, The Start Group (Hometown London), and TBWA\Ireland, working with brands such as Vodafone, Heineken, Bord Gáis Energy, University of Limerick, Lidl, Adidas, Foxes Bow Irish Whiskey, PlayStation, Bank of Ireland, Nissan, An Post, The National Lottery, Jumeirah, Qatar Airways and Etihad.

My work has been recognised internationally with honours including a Cannes Lion, New York Clio, recognition at D&AD, Eurobest, multiple Effies, a Transform Award, and the European Sponsorship Award, over 20 ICADS and 6 Shark awards.

Alongside agency leadership roles, I’ve founded and led creative ventures, including Firstage, the world’s first live augmented-reality music platform, and sonic branding agency LAUDHAUS. At Firstage, my team and I created the world’s first live-streamed AR concert, developing new formats at the intersection of technology, culture, and experience.

I’ve delivered keynote presentations at international festivals and conferences including SXSW, the Dublin International Film Festival, CMJ New York, and the Heineken Global Media Summit.

Based in Limerick, I remain actively involved in strengthening the local creative community, including serving as Creative Director on Lean On Me Limerick, supporting businesses through the pandemic.

Contact: keithlawlercreative@gmail.com

+353 87 623 5346