About

Globally awarded Creative Director with over 15 years experience.

  • Creative Direction

  • Creative Strategy

  • Sonic Identity & Sonic Strategy

  • Art Direction

  • Copywriting

  • Directing & Editing

  • Design

My advertising and branding experience includes creating award winning work for Folk VML Ireland, Saatchi & Saatchi Dubai, TBWA\RAAD, The Start Group (Hometown London) and TBWA\Ireland for brands such as Vodafone, Bank of Ireland, Lidl, Heineken, Playstation, Nissan, An Post, The National Lottery, Jumeriah, Adidas, Qatar Airways, Etihad and many more.

Awards include Cannes Lion, New York Clio, recognised at D&AD, 2 Eurobest, over 20 ICADs, 5 Sharks, Dubai Lynx, Mena Cristal, APMC Grand Prix, multiple Smart awards, Effie's, Transform Award and the European Sponsorship Award 2019.

Prior to my position at Folk I was the Founder and Creative Director of Firstage - The World's First Live Augmented Reality Music Platform. My team and I spent 3.5 years creating events with unlimited crowd capacity, that can be viewed live in AR from anywhere in the world. On 19.6.18 we made history by creating the world's first live streamed AR concert.

My passion for blending technology, advertising and music to create a unique platform that helps artists earn money comes from my experience as a professional musician. I've toured with acts like Fugazi, The Undertones, Dinosaur Jr, Yeah Yeah Yeahs, Deftones and Rocket from the Crypt and released 3 critically acclaimed albums with Giveamanakick.

I have spoken at numerous creative festivals and conferences such as SXSW, Dublin International Film Festival, CMJ New York, UL Sustainability conference, Heineken Global Media Summit and ARVR Innovate conference to name a few.

I love my hometown of Limerick, and strive to help push the city forward in any way I can. For example, I was Creative Director on a local initiative called Lean on Me Limerick during the pandemic to help local businesses get back on their feet.

Aspiring Screenwriter. Currently in development of two short films The End is Now and Health Wealth, short documentary Saw Us and feature documentary The Collective about the Limerick music scene in 2000s.

Positions held:

  • Creative Director at Folk Wunderman Thompson.

  • Creative Director at Lean on Me Limerick.

  • Founder & Creative Director at Firstage.                  

  • Associate Creative Director at StartJG Dubai.       

  • Associate Creative Director at TBWA\RAAD.              

  • Senior Art Director at Saatchi & Saatchi Dubai.         

  • Art Director at TBWA\Dublin.                                       

  • Drums in Giveamanakick.

Contact: keithlawlercreative@gmail.com

+353 87 623 5346