Award-winning Creative Direction for Brands
An Post Christmas commercial with The Tin Man
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Full service commercial production from creative to final film.
Shooting and editing
Post production
Visual + audio Creative Direction
Creative platforms & concepts
Brand audits & clarity sessions
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Best in class advertising.
Campaign concepts
Art direction, print and digital
TV and radio scriptwriting
Integrated creative thinking
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Helping brands sound like themselves.
Brand tone of voice
Website & campaign copy
Sonic branding and strategy
Social and editorial direction
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Senior creative leadership, fractionally.
Retainer-based creative direction
One-to-one brand and leadership sessions
Campaign and content development
Brand guardianship across teams and suppliers
If your brand needs clarity, direction or senior creative oversight fr0m concept to production, click below
My work
University of Limerick - UnLeash Your Best
Strategy | Direction | Production | Creative Direction
Vodafone - Team Of Us
Creative Direction | Art Direction | Script Writing
Safefood - The Meat Thermometer
Creative Direction | Creative Strategy
Firstage
Founder
An Post - Address Point
Creative Direction
An Post - Tin Man
Creative Direction | Creative Strategy
Vodafone - Everyone In
Creative Direction | Creative Strategy
Littlewoods - It’s Championship
Creative Direction | Art Direction | Script Writing
Bord Gáis Energy - On Call
Creative Direction | Creative Strategy
Horse Racing Ireland - Racing Runs in Us
Creative Direction | Creative Strategy | Script
Foxes Bow Whiskey
Sonic Direction | Sonic Strategy
World Wide Open
Creative Direction
“Keith’s whole approach to creating in our space felt new and genuinely refreshing. His portfolio spoke for itself and from the beginning we knew we were in the hands of an incredible creative. He challenged us to think differently about how we tell the story of high performance sport and the focus on sonic identity proved to be an exceptional fit.”
Claire Barry. Marketing & Communications Officer - University of Limerick Sport
“Working with Keith and the team was brilliant. Keith has a really unique understanding of both brands and music, so he was able to bring that perspective to Foxes Bow.
Highly recommend.”
Alice Carroll. Co-Founder - Foxes Bow Irish Whiskey
“Keith always challenges us to push things further, out of our comfort zone. It comes with great results.”
PJ Brigdale, An Post
“I had the pleasure of having Keith Lawler on my team during his time as Creative Director at Folk VML. Keith consistently demonstrated an exceptional ability to blend strategic thinking with bold, original creativity - a rare combination that made a significant impact on both our clients and our team.
What sets Keith apart is his deep understanding of branding. He doesn’t just think in visuals or words; he approaches brand building with a holistic mindset, ensuring every element of a campaign works in harmony to tell a compelling story. ”
Karl Waters. Chief Creative Officer - Folk VML