Award-winning Creative Direction & Brand Consulting
I help businesses, founders, teams and agencies to tell their brand story brilliantly — from naming and identity through to creative direction, design, brand strategy, content and advertising campaigns.
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Helping brands define who they are.
Brand strategy & positioning
Naming, messaging & brand architecture
Visual + audio Creative Direction
Creative platforms & concepts
Brand audits & clarity sessions
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Building brands that are distinct, consistent and memorable.
Brand identities & systems
Logo creation & refinement
Visual language & guidelines
Website creative direction
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Best in class advertising.
Campaign concepts
Art direction, print and digital
TV and radio scriptwriting
Integrated creative thinking
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Helping brands sound like themselves.
Brand tone of voice
Website & campaign copy
Sonic branding and strategy
Social and editorial direction
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Senior creative leadership, fractionally.
Retainer-based creative direction
One-to-one brand and leadership sessions
Campaign and content development
Brand guardianship across teams and suppliers
On set with the Tin Man while Creative Directing the An Post Christmas commercial.
What I do
I am Keith Lawler, a globally awarded Creative Director.
I’ve led iconic campaigns, developed effective strategies and built brands that stand out for 17+ years.
If your brand needs clarity, direction or senior creative oversight, click below
My work
University of Limerick - UnLeash Your Best
An Post - Tin Man
Vodafone - Team Of Us
Vodafone - Everyone In
An Post - Address Point
Safefood - The Meat Thermometer
Foxes Bow Irish Whiskey - The Sound of Irish Whiskey
Firstage
Bord Gáis Energy - On Call
Littlewoods - It’s Championship
The Shared Network - An Post
World Wide Open
“Keith’s whole approach to creating in our space felt new and genuinely refreshing. His portfolio spoke for itself and from the beginning we knew we were in the hands of an incredible creative. He challenged us to think differently about how we tell the story of high performance sport and the focus on sonic identity proved to be an exceptional fit.”
Claire Barry. Marketing & Communications Officer - University of Limerick Sport
“Working with Keith and the team was brilliant. Keith has a really unique understanding of both brands and music, so he was able to bring that perspective to Foxes Bow.
Highly recommend.”
Alice Carroll. Co-Founder - Foxes Bow Irish Whiskey
“I had the pleasure of having Keith Lawler on my team during his time as Creative Director at Folk VML. Keith consistently demonstrated an exceptional ability to blend strategic thinking with bold, original creativity - a rare combination that made a significant impact on both our clients and our team.
What sets Keith apart is his deep understanding of branding. He doesn’t just think in visuals or words; he approaches brand building with a holistic mindset, ensuring every element of a campaign works in harmony to tell a compelling story. ”
Karl Waters. Chief Creative Officer - Folk VML